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A blue jacket can change a life. We sit down with Michigan FFA state officer and MSU agribusiness student William Rogers to trace how one classroom broiler project became a launchpad for leadership, real business skills, and a clear career path in modern agriculture and the poultry supply chain. From public speaking nerves to state office, William breaks down the steps that built his confidence—and why those same steps create standout talent for integrators, suppliers, and agtech teams.

We unpack what FFA looks like now: an intracurricular program where Supervised Agricultural Experiences (SAEs) act as living resumes. William’s diversified livestock and crop projects taught record keeping, marketing, and financials using AET, the kind of data literacy that translates directly to farm management software, compliance, and precision ag tools. He explains how sales is really about relationships, how meeting procedure shapes executive presence, and why learning technology works best with hands-on mentorship—whether that’s drone mapping, equipment operation, or live budgeting.

This conversation shines a light on inclusion and opportunity. You don’t need a farm to find a home in FFA; photography, mechanics, research, logistics, and marketing all connect to agriculture’s ecosystem. We explore leadership conferences, the power of community service, and the mindset employers prize most: a willingness to learn and a willingness to work. If you’re a parent searching for a path for your student, a hiring manager looking for doers with initiative, or an alum ready to give back, you’ll find practical ways to plug in—from local alumni groups to statewide events and national summits.

If this story could help one student find direction, share it with them. And if you enjoyed the show, subscribe, leave a review, and pass it along to a friend who needs to hear what FFA can unlock.

Hosted by Brandon Mulnix - Director of Commercial Accounts - Prism Controls
The Poultry Leadership Podcast is only possible because of its sponsor, Prism Controls
Find out more about them at www.prismcontrols.com