From Broker to Brand: Martin Wiggins on Reinventing Identity in Insurance
Update: 2025-07-07
Description
In this episode of Inside the Deal, we sit down with Martin Wiggins, Founder and CEO of Brandformula, as he shares his unexpected journey from insurance broker to brand strategist. Martin unpacks what inspired his leap into marketing, the value of storytelling in a risk-based industry, and why brand is a strategic asset and not just a logo.
We explore the critical differences between a rebrand and a brand refresh, and why getting it right matters more than ever in today’s digital-first world. If you work in re/insurance and want to stay relevant in a competitive, global market, this is an episode you can’t afford to miss.
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