Kyle and Michael welcome fitness entrepreneur Emily Samuel. Emily shares her journey from training celebrities to launching the Booty Box, tackling manufacturing challenges, partnering with Fringe Sport, and highlighting the untapped potential of female-focused fitness products.

Follow BootyBox on IG: https://www.instagram.com/bootyboxplatform/

Follow Emily on IG: https://www.instagram.com/emilyy_fitness/👉🏼 👉🏼

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00:00 - Intro & Catching Up

03:00 - Optimizing Home Gym Setups

07:00 - Gym Equipment Talk: Attachments & Monolifts

12:30 - The Business of Assembly Videos

14:30 - Home Gym Con 2025 VIP Experience

16:30 - Special Guest: Emily Samuel Joins the Podcast

29:00 - The Booty Box: From DIY to Market Success

34:00 - Social Media Strategy for Fitness Brands

42:00 - Why Women’s Fitness is an Untapped Market in Home Gyms

48:00 - Will Emily Attend Home Gym Con?

54:00 - Future Innovations: Booty Box 2.0 and More

1:01:00 - Home Gym Community & Closing Thoughts

Michael on IG: https://www.instagram.com/nicelikemike__/

Kyle on IG: https://www.instagram.com/kaizendiygym

Michael on YouTube: youtube.com/@nicelikemike

Kyle on YouTube: youtube.com/@KaizenDIYGym