From Cheap Tactics To Lasting Strategy with Erin Marcus
Description
In this conversation, Josh Tapp and Erin Marcus discuss the shift from being a solopreneur to a business owner. They explore the importance of differentiating between the two and the challenges that come with transitioning from doing the work to solving problems. Erin emphasizes the need to understand what you want and reverse engineer your goals. They also discuss the mindset shift required to make the transition and the importance of being motivated by something bigger than yourself. Erin shares a practical exercise of journaling to help shift mindset and make better decisions.
takeaways
- Differentiate between being a solopreneur and a business owner
- Understand what you want and reverse engineer your goals
- Shift your mindset from focusing on yourself to solving problems
- Be motivated by something bigger than yourself
- Use journaling as a tool to shift mindset and make better decisions
Chapters
00:00 Introduction and Setting the Stage
00:51 Differentiating Between Solopreneur and Business Owner
03:05 The Shift from Entrepreneur to Problem Solver
05:20 Understanding the Who and the Why
08:19 Knowing What You Want and Reverse Engineering
10:12 The Mental Shift from Me to Problem Solving
12:30 The Price of the Mindset Shift
13:14 The Intersection of What You Need to Do and Who You Need to Be
14:47 Giving Yourself Permission to Want
16:08 Expanding the 'You' Line
17:48 Motivation Beyond the Self
19:15 Practical Exercise: Journaling to Shift Mindset
24:34 Final Thoughts and Recommendation
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