From Client-Side to Founder: How to Build a Better Email Marketing Agency with Philip Storey
Update: 2025-02-06
Description
Together, they dive into the art of building a dream team, share valuable lessons from Philip's journey in the email marketing world, and explore the importance of understanding client needs. Tune in for insights that could transform your approach to email marketing and your career!
Guest at a Glance:
Philip Storey is the founder of Enchant, a prominent email marketing agency based in the UK. With over 20 years of experience in the email marketing space, Philip transitioned from an all-rounder to a strategic leader, driven by a desire to create a unique agency that prioritizes client relationships and creative excellence. His journey began after observing the challenges within traditional agencies and realizing the need for a more effective approach to email marketing. Under his leadership, Enchant has thrived, embracing a fully remote work model that allows team members to operate from various locations worldwide. Philip is passionate about building "email dream teams" and has shared valuable insights on the importance of understanding client needs and avoiding the pitfalls of over-segmentation in email campaigns. His expertise and innovative strategies make him a key voice in the email marketing industry, and he continues to inspire others through his work and contributions.
Philip on LinkedIn
Hosts at a Glance:
Danielle Gallant - Danielle is a Senior Email Strategist at Validity. She has over seven years of experience working with global brands to craft strategies that amplify email performance. She is a self-professed email nerd, dog lover, and podcast fanatic.
Guy Hanson - Guy is Vice President of Customer Engagement at Validity. He has led global consulting teams working with clients to improve email deliverability, subscriber engagement, and revenue. He believes in giving back to his community and is a regular speaker at flagship events, providing training and producing fresh and insightful thought leadership.
Guy on LinkedIn
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Email After Hours: The Podcast for Email Senders is handcrafted by our friends over at fame.so
Check out our three most downloaded episodes:
- Rethinking Customer Loyalty Programs: The Good, The Bad, and The Free Coffee
- The One Email Metric You’re Not Tracking (& Other Secrets to Killer Email Content) with MarketingProfs’ Ann Handley
- New Consumer Email Trends & Tips to Become a BFF Brand with the Data & Marketing Association (DMA)
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