DiscoverCrushing Club MarketingFrom Committee-Led to CEO Driven: Modernizing Private Club Leadership
From Committee-Led to CEO Driven: Modernizing Private Club Leadership

From Committee-Led to CEO Driven: Modernizing Private Club Leadership

Update: 2025-02-05
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In this episode, we chat with Dave Porter, CEO and GM of Greystone Golf and Country Club, about how he transformed his club's governance from a traditional committee-based structure to a CEO-led model. Dave shares his journey of building trust, empowering staff, and creating a more efficient decision-making process that's helping the club thrive.

Key Moments:

  • Setting the Stage [00:00:00 ]: Ed introduces the challenges of traditional club governance and why change is needed in today's competitive landscape.
  • The Early Days at Greystone [00:05:01 ]: Dave discusses his initial requests when hired, including changing how committees report and operate within the club structure.
  • Building Trust [00:11:05 ]: Insights into how Dave gradually built trust with members and staff through focus groups, operational changes, and transparent communication.
  • Pandemic Innovations [00:03:48 ]: Discussion of creative member engagement initiatives during COVID, including the still-popular sunset cart cruises.
  • Committee Evolution [00:15:15 ]: Dave explains how he streamlined committees from 12 to a more focused structure, making them advisory to management rather than the board.
  • Culture Creation [00:40:23 ]: Exploration of how the new structure enables better staff culture, using the example of "Wimbledon on the Green" event to show improved interdepartmental cooperation.
  • Leadership Qualities [00:43:54 ]: Discussion of what GMs should consider before pursuing a CEO model, including risk tolerance and leadership style.
  • Member Communication [00:17:16 ]: Dave shares his approach to keeping members engaged through informal channels like "Happy Hour with Dave" instead of formal committees.
  • Board Meeting Changes [00:32:40 ]: How board meetings evolved to become more strategic and focused on big-picture items rather than operational details.
  • Final Thoughts [00:50:34 ]: Dave emphasizes the importance of staff retention and positive culture in creating sustainable club operations.
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From Committee-Led to CEO Driven: Modernizing Private Club Leadership

From Committee-Led to CEO Driven: Modernizing Private Club Leadership

Ed Heil