From Data to AI How Martech is Evolving
Update: 2025-03-11
Description
This week, I had a fascinating conversation with @Rajeev Nandan, founder and CEO of @Pierian, about the evolution of Marketing technology and the impact of AI on digital marketing strategies.
We covered:
✅ The move from traditional marketing to AI-driven, data-led strategies.
✅ The transition from a consulting business model to a scalable SaaS offering.
✅ The financial metrics that drive e-commerce success and sustainable growth.
✅ How businesses, big and small, can use AI to improve customer acquisition and retention.
✅ The importance of balancing creativity and data in a world increasingly shaped by automation.
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