Is automation really the future of marketing, or is it just a passing trend? In this episode, Bryan Urioste, CMO of Redwood Software, dives into the topic of automation in marketing and its impact on demand generation. Plus, he shares a step-by-step approach to building high-performing marketing teams and aligning sales and marketing for maximum impact.

Tune in to learn:

• (4:07 ) Demand Generation Insights
• (5:05 ) Importance of Pipeline Funnels
• (8:17 ) State of B2B Demand Generation
• (9:43 ) The Role of Segmentation
• (11:07 ) Accountability in Marketing
• (14:20 ) Industries Served by Redwood Software
• (15:51 ) Automation Maturity Assessment
• (18:14 ) Impactful Automation Projects
• (20:22 ) Cloud Transformation Initiatives
• (21:31 ) Financial Close Process Improvements
• (22:06 ) Democratization of Automation
• (24:37 ) AI Integration in Automation
• (26:20 )Future of Automation and AI
• (29:07 ) Team Dynamics and Leadership
• (33:36 ) Building High-Performing Teams
• (38:28 ) Sales and Marketing Alignment
• (40:51 ) Accountability Between CMO and CRO
• (42:38 ) Final Thoughts and Advice
• (43:37 ) Lightning Round 

Mission.org is a media studio producing content alongside world-class clients. Learn more at mission.org.

Mission.org is a media studio producing content alongside world-class clients. Learn more at mission.org.

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