In this candid episode, George speaks with entrepreneur Hugo Morrissey about his bold leap from a career in finance at Neptune Investment Management to launching Nuisance Drinks in 2020. Hugo opens up about the highs and lows of starting a business during the pandemic, from foraging nettles to hand-labeling 5,500 bottles.

The conversation takes a deeply personal turn as Hugo shares his struggles with mental health while running the business solo—and how therapy and antidepressants helped him find his footing again.

He also reflects on his decision to exit the brand in 2024, touching on sunk cost fallacy and the tough realities of scaling an FMCG startup. Finally, Hugo introduces his new venture, Blackbook Design Collective, a creative agency bridging South African talent with UK clients.

This episode is a powerful story of resilience, reinvention, and redefining what success really means.

Blackbook Design Collective: https://www.blackbookdc.com/

Money Wise UK: https://www.money-wise.uk/

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📢 Disclaimer: This podcast does not provide financial advice. Please consult a financial adviser for personalized guidance. Investments can rise and fall, and past performance is not a reliable indicator of future returns. Any company mentions are for discussion purposes only and do not constitute recommendations.