In one of the most actionable medtech episodes we’ve ever recorded, The Hardtech Podcast welcomes Geoff Hutchins, VP of Operations at IntuiTap Medical. IntuiTap has created a first-of-its-kind device that uses a force-sensing array to image spinal anatomy and guide lumbar punctures a breakthrough for epidurals, diagnostic LPs, and emergency medicine.

Geoff walks through:

How IntuiTap navigated the De Novo FDA pathway for a completely novel device

Why lumbar punctures have such high failure rates and how their technology solves it

The engineering behind building a force-based imaging system (not ultrasound!)

How startups should approach concept development vs. formal design

Why risk, requirements, and clinical understanding must start early

The pitfalls he sees most often among early-stage medtech founders

The realities of value-based care, reimbursement, and hospital adoption

How to raise capital and structure milestones without over-promising

Geoff blends deep technical knowledge with decades of operational experience, giving founders and engineers a rare inside look at what it really takes to build, fund, validate, and commercialize regulated medical hardware.

Special Guest: Geoff Hutchins.