From Friction to Flow: Axon’s Event Registration Tactics
Description
On this episode of Event Experience by Bizzabo, host Rachel Moore sits down again with Samantha Arth, Project Manager of Marketing and Events at Axon, to tackle the often tricky world of event registration.
Samantha dives into the real challenges event teams face, like last-minute signups, inaccurate data, and scaling personalized support. She shares hard-won insights on designing flexible registration flows, collaborating across departments, and using platforms like Bizzabo to improve both operations and attendee satisfaction.
From navigating the differences between B2B and B2C audiences to handling free vs. paid events, this conversation is packed with actionable strategies. Discover how to:
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Customize registration flows for multi-location or complex events
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Make paid registration seamless with value-driven messaging and flexible payments
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Simplify group signups and justify costs with downloadable templates
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Continuously refine your process with an attendee-first mindset
Whether you're planning large conferences or niche webinars, Samantha’s advice will help you rethink and elevate your registration strategy.
For transcript, mentions, and more, visit: https://www.bizzabo.com/podcast/axon-event-registration-tactics
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