From Grandma’s Kitchen to Market Maker: The Story Behind SDC Nutrition
Description
In this episode, Devenee Schumacher shares her journey from her grandmother’s kitchen to founding and building SDC Nutrition into a leading manufacturer in the health and wellness industry. She reflects on how her love of food, curiosity for science, and commitment to quality turned a homegrown idea into a company built on integrity and innovation. Devenee discusses how honesty and persistence guided her through the challenges of scaling a new market, why investing in people and doing what’s right creates lasting impact, and how true growth comes from staying grounded in purpose and passion.
Key Takeaways:
- Purpose and passion often begin with humble roots where love for craft and family spark lifelong curiosity and drive.
- Integrity and quality build trust in products, partners, and people and form the foundation of lasting success.
- Resilience and innovation thrive when leaders stay true to their values, adapt to change, and keep improving what they create.
- True fulfillment comes from doing what’s right, investing in others, and leading with honesty, purpose, and heart.
Chapters:
- 00:00 - Introduction
- 05:16 - Humble Roots and Lifelong Curiosity
- 07:40 - Turning Passion into a Product
- 14:07 - Integrity and Innovation in Manufacturing
- 22:10 - Growth, Partnership, and Purpose
Listen to our podcasts at:
https://www.shorecp.university/podcasts
You'll also find other Microcap Moments episodes, alongside our series Everyday Heroes and Bigger. Stronger. Faster., highlighting the people and stories that make the microcap space unique.
Other ways to connect:
Blog: https://www.shorecp.university/blog
Shore University: https://www.shorecp.university/
Shore Capital Partners: https://www.shorecp.com/
LinkedIn: https://www.linkedin.com/company/shore-university
This podcast is the property of Shore Capital Partners LLC. None of the content herein is investment advice, an offer of investment advisory services, or a recommendation or offer relating to any security. See the “Terms of Use” page on the Shore Capital website for other important information.












