From Greek Yogurt to Pet Wellness with Basel Nassar

Join hosts Tricia and Jessica on this exciting episode of the "Pets Are Family" podcast as they sit down with Basel Nassar, the visionary founder of Boss Nation Brands. Discover the fascinating journey of how Basel transitioned from the Greek yogurt industry to creating premium pet products, including probiotics-infused treats, raw goat milk, and tactical pet gear. In this episode, Basel shares the story behind Boss Dog and Boss Cat, emphasizing the importance of pet digestive health and how probiotics can revolutionize pet wellness.

Learn about the innovative products set to launch at SuperZoo 2024, including the much-anticipated goat milk powder blend and the tactical pet gear line. Basel also discusses the challenges of the pet food industry, from supply chain issues to competing against big brands, and how Boss Nation continues to innovate and grow globally.

Whether you're a pet owner, a pet industry professional, or just passionate about animal wellness, this episode is packed with insights, industry secrets, and exciting product previews that you won't want to miss!

Chapters:
00:00 - Introduction to Basel Nassar and Maxie the Conure: Meet Basel and his pet bird Maxie as the hosts kick off the episode with a lively discussion.
03:05 - The Birth of Boss Nation Brands: Basel shares how his journey from Greek yogurt to pet products began, highlighting the early days of Boss Dog and Boss Cat.
05:58 - The Importance of Pet Digestive Health: A deep dive into why probiotics are crucial for pet wellness and how Boss Nation incorporates them into their products.
10:02 - Challenges in the Pet Food Industry: Basel talks about the obstacles faced by emerging brands in the pet food market, including supply chain and competition issues.
14:21 - Innovative New Products for 2024: Get an exclusive preview of upcoming launches, including goat milk powder blends and tactical pet gear.
19:43 - Expanding Globally: Basel discusses Boss Nation's expansion into international markets and the growing demand for premium pet products.
25:38 - The Future of Boss Nation: Basel shares his vision for the future, including potential new product lines and continued innovation in the pet industry.
27:47 - Closing Thoughts and Advice for Pet Owners: Basel leaves listeners with valuable advice on pet wellness and the importance of quality ingredients in pet care products.



#PetsAreFamily, #PetWellness, #BossNationBrands

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