From Hello to Handshake: My Sales Process for Makers
Update: 2025-08-18
Description
In this episode of The Handcrafted Podcast, Paul shares the exact sales process he uses at Philadelphia Table Company to consistently close custom furniture projects. From building trust fast through in-person meetings, Zoom calls, and Loom videos, to listening for personal details that create genuine connections, Paul breaks down how to move a lead from initial inquiry to final sale without high-pressure tactics. You’ll learn how he talks pricing, presents value, follows up effectively, and matches communication styles to each client — plus how he’s documenting it all to train a future salesperson.
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