Episode #120 - In this powerful episode of the Awakened Heart Podcast, I sit down with Shab Azma—an accomplished brand strategist, talent manager, and founder of Arc Collective. With over 25 years in the entertainment industry, Shab has helped shape the careers of celebrity experts while redefining what it means to lead with heart, purpose, and divine feminine energy.

We dive into her journey from managing blockbuster brands at Universal Studios and top-tier talent at The Firm to launching her own agency after a transformative plant medicine experience. Together, we explore how to bring authenticity and spiritual alignment into traditionally male-dominated spaces, how women can rise in leadership without abandoning their softness, and why it’s so important to balance masculine and feminine energies in our work.

This conversation is a beautiful blend of business wisdom, spiritual insight, and soulful storytelling. Tune in if you're ready to lead from your heart, align your career with your calling, and embody your fullest feminine power.

Takeaways

• Clients come to us with their stories and passions.
• It's essential to identify your North Star.
• Creating a strategy requires patience and collaboration.
• Authenticity is crucial in leadership roles.
• Balancing masculine and feminine energies is key to success.
• Delegation and trust empower team members.
• Money is just energy; it should come from the right sources.
• Meditation helps strip away distractions to find clarity.
• Plant medicine can catalyze profound personal transformation.
• Spirituality is about tuning into your higher self.

Sound Bites

"What is your North Star?"

"Money is just energy."

"It's an inside job."

Chapters

00:00 Introduction and Connection

02:14 Journey into Branding and Entertainment

05:05 The Shift from Performer to Manager

08:06 Building Brands and Intellectual Property

10:52 The Realization of Purpose

13:43 Merging Spirituality with Business

18:33 Creating a Collective and Authentic Space

22:26 Balancing Masculine and Feminine Energies

28:00 The Path to Conscious Leadership

40:18 The Journey of Transcendental Meditation

42:44 Embracing Spirituality Over Religion

46:01 The Role of Plant Medicine in Spiritual Awakening

48:43 Experiences with Ayahuasca and Other Plant Medicines

53:27 The Importance of Intentional Use of Plant Medicine

58:35 Integrating Spirituality into Professional Life

01:03:19 The Shift Towards the Divine Feminine

01:07:19 Navigating the Impact of AI on Human Connection

01:08:51 Living with an Awakened Heart

Connect with Shab Azma:

Website

Instagram

Linkedin

Streaming: The Sabrina Soto Show & Cultural Eats now available on Hulu, Disney+, and Samsung TV+Channels 

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Keywords

spirituality, leadership, authenticity, feminine energy, plant medicine, business strategy, collective energy, mentorship, personal growth, women's empowerment