From Hop to Tap: How a New Beer is Created
Description
Gary Arndt, Allison McCoy, and Bobby Fleshman delve into the process of creating a new beer, discussing the idea of a 'taxonomy of alcohol' and how their new beer 'Little Tornado' came to be. From the inspiration and design behind the beer to the marketing challenges faced, get an inside look at the intricacies of brewing and branding.
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TIMELINE
00:00 Science is Physics or Stamp Collecting
00:28 Exploring the Taxonomy of Alcohol
01:19 The Creation of a New Beer
02:34 Designing and Naming Challenges
05:06 Marketing and Branding Strategies for New Beers
17:29 The Story Behind 547 and Toronado
20:26 The Future Family of 547
22:20 Conclusion and Farewell
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CREDITS
Hosts:
Music by Sarah Lynn Huss
Recorded & Produced by David Kalsow
Brought to you by McFleshman's Brewing Co
United States
