In this episode, we sit down with Ben Atanga, a dynamic entrepreneur who is reshaping holistic wellness. Ben shares his path from studying child psychology to founding The Stretch Loft, a cutting-edge business that harnesses the power of stretch therapy and guided breathing to release tension and promote healing. His personal experience with injury recovery led to the creation of The Stretch Loft and The Stretch Loft Academy, where over 200 practitioners have been trained under his guidance. With the successful launch of his seventh studio, Ben offers insights into how this innovative approach addresses muscle tension in a way no other modality does.

We also explore the untapped potential of integrating stretch therapy into existing businesses, boosting both diversification and revenue. Discover how adding this service can transform a simple appointment into a comprehensive wellness experience, enhancing client engagement for hairdressers, massage therapists, and spa owners alike.

Learn more about The Stretch Loft: https://thestretchloft.com/
Follow The Stretch Loft on Instagram: @thestretchloft
Email Ben: ben@thestretchloft.com

Conversation highlights:
1:03 What is stretch therapy?
3:30 The difference between stretch therapy and other holistic wellness services
6:05 What does a stretch therapy session look like?
10:40 The mobility assessment that tells the story of your body
12:58 Diversifying your business with stretch therapy services
16:29 How being team-based supports the franchise model
20:53 How being team-based changed the Stretch Loft's culture

Watch the video version of this episode: https://youtu.be/LLzJyensi_0

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