From Instagram to a Multi-Million Dollar Startup: How to Grow a Fashion Tech Business with Maggie Adhami Boynton of ShopThing
Description
In this episode of She’s Interesting, host Rashel Hariri sits down with Maggie Adhami Boynton, the visionary Co-Founder of ShopThing, North America’s first live video commerce platform. Maggie shares how she transformed a simple Instagram deal-hunting hobby into a thriving e-commerce business that redefines how people shop for luxury fashion.
We dive into the power of live shopping, the technology behind ShopThing, and how influencer-driven commerce is changing the retail landscape. Maggie also opens up about the challenges of scaling a fast-growing startup, building brand partnerships, and balancing life as a founder and mom of three.
Tune in to hear Maggie’s insights on disrupting traditional e-commerce, leading with innovation, and what’s next for the future of live shopping.
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Intro music: Lifeline by Kaleido
United States
