From KATSEYE to RushTok: How Brands Are Winning in 2025
Update: 2025-09-15
Description
Sydney Sweeney, KATSEYE, RushTok: PR and branding are changing fast.
This week, Jenna Guarneri and Alexandra Anastasio unpack why American Eagle’s celebrity gamble fell flat, how Gap struck gold with a viral girl group, and what Skims’ RushTok-inspired campaign reveals about the new era of marketing.
We cover:
Why not all PR is good PR
The risks and rewards of controversy
The shift from A-list endorsements to authentic voices
Tips for business owners on knowing when to jump on trends
🎧 Tune in to hear why connection (not controversy) is the future of brand storytelling.
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