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Death isn't a topic most of us eagerly discuss over dinner, yet Mark Sui, owner of Coffin and Casket Victoria, brings a refreshing perspective to this universal experience. His journey into the funeral industry wasn't planned—it began when his family migrated from Hong Kong and formed an unexpected partnership with an Italian stonemason. What started as building monuments evolved into supplying coffins, caskets, and funeral accessories across Australia.

Mark pulls back the shroud on industry misconceptions with candour and occasional humour. Ever wondered why caskets have split lids? The answer is refreshingly practical. Think cardboard coffins are environmentally friendly? Mark explains why that's largely marketing spin rather than reality. His insights challenge us to rethink what we've assumed about death care practices.

Perhaps most moving is Mark's long-standing partnership with the Rebecca Jane Foundation, where he donates coffins for babies whose families face financial hardship. This seven-year commitment reveals the human connections forged in an industry often perceived as morbid. As Mark reflects on emotional resilience and future innovations in memorialisation, his message becomes clear: without understanding what truly matters in honouring those we've lost, even the most advanced technologies remain empty gestures.

Have questions about death care you've always wondered but never dared to ask? Email ask@ladyofdeath.com.au, and your curiosities might shape future episodes of this illuminating podcast.

Have questions about death, dying or the funeral industry? Email ask@ladyofdeath.com.au to have them answered in a future episode.