DiscoverReBloomFrom Lens to Bloom: Calvert Crary on Creativity, Reinvention, and the Business of Flowers
From Lens to Bloom: Calvert Crary on Creativity, Reinvention, and the Business of Flowers

From Lens to Bloom: Calvert Crary on Creativity, Reinvention, and the Business of Flowers

Update: 2025-05-12
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This week on the ReBloom Podcast, we’re joined by Calvert Crary—owner of FlowerSchool, internationally recognized master educator, and author of Flower School: A Practical Guide to the Art of Flower Arranging and The Encyclopedia of Cut Flowers.

Calvert began his career as a lifestyle and fashion photographer before making a bold pivot into floral design in 2006. Since then, he has launched and led three successful flower businesses in New York City and become a trusted mentor to thousands of aspiring floral professionals around the world. Through immersive travel programs and hands-on workshops, Calvert shares his deep expertise, creative vision, and sharp business insight with a global community.

In this episode, Calvert shares his journey of reinvention, how he blends artistry with entrepreneurship, and what it takes to thrive in the floral industry today. Whether you’re a budding creative or a seasoned designer, this conversation is sure to leave you blooming with inspiration.

Website: https://www.flowerschoolny.com/

Instagram: https://www.instagram.com/flowerschoolny

YouTube: https://www.youtube.com/channel/UCwB8T0u_YX94aKuZTPjIvkg

Thank You to Our Sponsors: Jet Creative and UrbanStems!

· Jet Creative: A women-owned marketing firm committed to community and empowerment. Whether you’re launching a podcast or building a website, Jet Creative can help you get started. Visit JetCreative.com/Podcast to kickstart your journey!

· UrbanStems: Your go-to source for fresh, gorgeous bouquets and thoughtful gifts, delivered coast to coast. Treat yourself—or someone you love—with 20% off! Use code BLOOMBIG20 at checkout.

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From Lens to Bloom: Calvert Crary on Creativity, Reinvention, and the Business of Flowers

From Lens to Bloom: Calvert Crary on Creativity, Reinvention, and the Business of Flowers

Jamie Jamison