From MasterChef and Video Games to Market-to-Table Tours: How Emotion Became the Secret Ingredient (w/ Joseph Szakács)
Description
Today Tourpreneur host Mitch Bach goes to Budapest!
When a video game designer accidentally lands on MasterChef thanks to his partner’s prank, he doesn’t expect it to change his life. But that twist launched Joseph Szakács into founding Foodapest, one of Budapest’s most unique food experiences. In this episode, Joseph shares how he turned a surprise phone call into a purpose-driven business built around cooking, culture, and human connection.
The (Hungarian) meat of this conversation focuses on Emotion Design. Joseph reveals how his background in video game development taught him to craft emotional journeys, not just itineraries. We dive deep into his ideas on “vibe guiding,” emotional storytelling, and why frustration and delight both belong on a tour.
- Visit Foodapest
- Join Tourpreneur for TourWeek 2025 in November!
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