As seen on MTV’s SIESTA KEY - Jaymi Washburn is a women’s fashion designer, and swimwear authority who co-founded JMP The Label along with Siesta Key’s biggest star Juliette Porter. 

Jaymi received her degree from the Fashion Institute of Design and Merchandising in 1995 while also working on a degree in business and Korean Language from UCLA. Boasting almost 30 years of experience within the industry, Jaymi has served as VP of Design and Design Director for some of the most recognizable brands including Frankie’s Bikinis, Inamorata Swim, and Beach Bunny Swim. She has also worked on special projects for The Kardashians, Joss Stone & other celebrity collaborations.

In 2016, Jaymi co-founded Trend Studio Bali, a luxury design & manufacturer based in Bali. Currently, she serves as the managing partner and works with clients to design and develop their newest collections of clothing and swimwear for brands such as One One Swim, Revel Rey, Agua Bendita, and more. Now, Jaymi  lives in Los Angeles with her husband, two children, and one crazy dog.

In 2021 Jaymi co-founded JMP the Label with Juliette Porter and it focuses on inclusivity, body positivity, ethical manufacturing and sustainability!