From Music to Billion Dollar Brands: Decoding Rihanna’s Playbook with David Olusegun
Description
What happens when a former record label founder applies the logic of venture studios to celebrity brand building? In this episode, David Olusegun, founder of Creative Control Ventures, reveals how he’s transforming the way talent and culture converge to create purpose-driven consumer brands.
From his early career at Viacom to co-creating ventures with leading celebrities, David unpacks the frameworks behind turning influence into enduring business value. Expect insights on brand defensibility, scaling CPGs in a saturated market, and why authenticity—not virality—defines the next era of brand growth.
For founders and investors alike, this conversation redefines what it means to build a “celebrity brand” that lasts.
📍Timestamps:
00:02:00 From Viacom to Ventures
00:06:00 Startup Mindset in Music
00:14:00 The Fenty Effect
00:22:00 Purpose Meets Profitability
00:25:00 The Founder as Influencer
00:33:00 Scaling & Systems
00:35:00 Owning Your IP
00:38:00 Discovery in a Changing World
00:47:00 Global Expansion
00:50:00 Exit Strategy 101
00:56:00 Lessons from the Best
Youtube: https://youtu.be/y910TtcSbao
📌 Connect with David and Creative Control Ventures: https://www.creativecontrol.ventures/
📌 Join The Startup Leap Community: subscribe.thestartupleap.io
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