From MySpace to TikTok and Why Political Campaigns Must Adapt to the New Social Media Landscape with Scott Goodstein Catalyst Campaigns
Update: 2025-09-17
Description
Scott Goodstein, Founder and CEO of Catalyst Campaigns, discusses the evolution and current state of social media strategies in politics in this interview, recorded on September 11 and the day after the murder of Conservative activist Charlie Kirk. Scott was the social media architect for the 2008 Obama campaign and contrasts the early, diverse social media landscape with today's video-dominated rapid-response environment, which is concentrated on a few major platforms.
We talk about:
- Where and how voters are getting news and information
- Using social media for two-way engagement rather than broadcasting
- Need to break out of the partisan echo chambers
- Strategic differences between Republicans and Democrats when it comes to defining the narrative and storytelling
- The role of AI in creating sophisticated disinformation
https://www.thewrap.com/wsj-trans-ideology-charlie-kirk-bullets-false-report/
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