In this episode of Founder2Founder, Aaron Spivak sits down with Heath Wolfson, serial entrepreneur and founder of FrontCare, a creator-powered telehealth platform. With a 20-year track record of building businesses across safety, media, and health, Heath shares how he’s repeatedly turned market inefficiencies into high-growth ventures.

He opens up about navigating failure, executing without outside capital, and spotting cultural trends before they explode. From launching Tattoo Nation in shopping malls to scaling one of Facebook’s biggest publishing engines, Heath now turns his focus to reshaping healthcare access through affiliate-driven telehealth.

Chapters:
 02:49 – Early Life, College, and First Entrepreneurial Sparks
 03:57 – A Practical Approach to Entrepreneurship
 04:58 – The First Business: Event Marketing in NYC
 06:35 – Lessons from a Short-Lived Nightlife Venture
 07:51 – A Quick Detour at Morgan Stanley
 08:52 – Bringing Tattoo Parlors to Shopping Malls
 10:35 – Navigating Regulations in Traditional Retail
 12:45 – The 2008 Crash and a Failed Expansion
 13:56 – Forgetting a $100M Success: Glow-in-the-Dark Safety
 15:56 – Getting a Law Passed and Building a Manufacturing Deal
 17:19 – How a Nightlife Job Led to a Fortune
 19:22 – Partnership, Production, and Exit to a National Brand
 21:49 – Real-Time Pattern Recognition and Risk
 22:32 – Understanding Market Timing and Survival
 24:11 – Acquiring Inked Magazine and Going Omnichannel
 25:36 – The Birth of Facebook E-Commerce
 27:00 – Owning and Monetizing Massive Facebook Pages
 28:38 – Cambridge Analytica Fallout and Platform Risk
 30:51 – Why Timing is Everything in Business
 32:22 – The Dangers of Scaling Too Fast
 33:42 – Zooming Out: Lessons Over Two Decades
 34:46 – Transitioning from Media to Health
 35:38 – Accidentally Overdosing on Ozempic
 37:48 – Experiencing the Power of GLP-1s Firsthand
 39:21 – Bootstrapping a Brick-and-Mortar Weight Loss Clinic
 40:51 – Selling Telehealth Models to Founders and Creators
 43:11 – Breaking Down the Legal Fight Between Compounders and Big Pharma
 44:36 – Making Health an Empowered Conversation for Creators
 45:52 – Building a Trust-Based Health Affiliate Ecosystem
 47:31 – Quality Control and Compliance in Telehealth
 48:45 – Inside the FrontCare “Clinic as a Service” Model
 49:46 – Helping Gyms, Salons & Clinics Monetize Wellness
 50:38 – Legacy Thinking and the Next Chapter
 52:26 – Advice to His 17-Year-Old Self: Buy Real Estate
 53:56 – Why Money is a Tool, Not a Destination
 55:07 – Empowering Through Access and Ownership

Guest Links:
LinkedIn: Heath Wolfson

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