The yard may be one of the most overlooked areas of the supply chain, but its impact extends across transportation, warehousing, customer service, safety, and the bottom line.

In this episode of Supply Chain Now, Scott Luton sits down with Adam Newsome, CEO of Lazer Logistics, to explore how greater visibility, intelligence, and action can transform yard operations into a strategic advantage.

Adam shares how Lazer Logistics combines connected technology, operational data, AI, and decades of institutional knowledge to improve decision-making across hundreds of locations. He explains why visibility alone is not enough, how AI can help teams identify the “next right thing” to do, and why technology must solve real operational problems.

The conversation also introduces “Uncle Phil,” Lazer’s AI coaching tool designed to capture the experience of longtime operations leaders and make that knowledge available to managers at scale.

Key Takeaways:

• The yard connects the supply chain. Inefficiencies between transportation and warehousing can affect the entire operation.
• Visibility must lead to action. Data creates value when it improves safety, productivity, service, and financial performance.
• AI needs operational context. Combining technology with institutional knowledge produces more practical guidance.
• People remain essential. Culture, communication, and hands-on experience are critical to operational excellence.

Tune in to learn how Lazer Logistics is moving beyond visibility, scaling decades of expertise with AI, and creating a more connected, efficient, and human-centered approach to yard management.

Additional Links & Resources:

• Connect with Adam: linkedin.com/in/adam-newsome-90a50a34
• Learn more about Lazer Logistics: https://www.lazerlogistics.com/
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• Learn more about Blue Yonder Cognitive Solutions: http://blueyonder.com/cognitive
• WEBINAR- Demand Volatility Isn't a Forecasting Problem: How One FMCG Distributor Released Capacity Without Capital: https://bit.ly/4r94YM6
• WEBINAR- You Can't Manage What You Can't See: Using Visibility, KPIs, and AI to Optimize Logistics Operations: https://bit.ly/4ql6iem
• WEBINAR- The Real ROI of AI Analytics in the Supply Chain: Better Answers When Everyone Starts Asking: https://bit.ly/3TpCX6u

This episode was hosted by Scott Luton and produced by Trisha Cordes, Joshua Miranda, and Amanda Luton. For additional information, please visit our dedicated episode page at: https://supplychainnow.com/from-overlooked-optimized-rethinking-yard-management-1638

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