From Pasta to Purpose: Jeff Good on Business, Banking, and Building Dreams
Update: 2025-08-20
Description
Jeff Good has become a Jackson, Mississippi icon thanks to beloved spots like Bravo!, Broad Street Baking Company, and Sal & Mookie's. But his journey didn't start with deep pockets or big connections—it started with a setback, a phone call to a friend, and a dream. In this episode of YOUR STORY. YOUR BANK PODCAST, Jeff shares how entrepreneurial grit and long-standing relationships—including with associates at Story Financial Partners—shaped his path. From limited partnerships to second homes, Jeff reflects on how banking has been part of every chapter, making the process simple, personal, and powerful.
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