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From Perfectly Ordinary to Pop Star: A Guide to Marketing and Branding in the Music Business

From Perfectly Ordinary to Pop Star: A Guide to Marketing and Branding in the Music Business

Update: 2020-11-23
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Marketing and Branding is at the foundation of launching and maintaining a successful career in the music business. Top marketing experts such as Jesse Coolbroth (VP of Fan Engagement and Digital Marketing at Warner Records), Jon Romero (Head of marketing at Vector Management), and Erin Cooney (Marketing Director at Interscope Records) discuss the importance of designing and promoting an artist's brand.

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From Perfectly Ordinary to Pop Star: A Guide to Marketing and Branding in the Music Business

From Perfectly Ordinary to Pop Star: A Guide to Marketing and Branding in the Music Business