DiscoverWomen's BusinessFrom Period Poverty to Period Care Pioneer: Ruby Raut's Incredible Story of Resilience
From Period Poverty to Period Care Pioneer: Ruby Raut's Incredible Story of Resilience

From Period Poverty to Period Care Pioneer: Ruby Raut's Incredible Story of Resilience

Update: 2025-01-27
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In this episode Ruby Rout tells me her inspiring story behind founding the UK's first fully leakproof reusable period-wear brand, WUKA. Ruby shares her incredible journey from growing up in period poverty in Nepal to moving to London with minimal resources, and ultimately establishing WUKA after an initial (small!) cash injection, and bootstrapping to the point of running a multi-million pound business. Ruby's story is one of resilience, innovation, and community-building. We talk about the challenges Ruby has faced, her unique approach to product development, and the importance of staying true to your values. A great listen for any founder whether your business is products-based or service-based, the lessons to building an audience and remaining resilient are absolutely universal. 

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EPISODE HIGHLIGHTS

01:13 Meet Ruby Raut: Founder of WUKA
01:26 Ruby's earlylLife and challenges
07:02  Journey to the UK
09:11 Experiences with period care
16:54 Founding WUKA: The early days
23:59 Scaling WUKA without investment
28:34 Focusing on what works
28:47 The origin of WUKA
30:09 Challenges of growth
32:50 Innovating period underwear
35:51 Expanding the market
37:49 Resilience and retail partnerships
42:57 Building a community
46:23 Advice for scaling a business
52:39 Final thoughts and reflections
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From Period Poverty to Period Care Pioneer: Ruby Raut's Incredible Story of Resilience

From Period Poverty to Period Care Pioneer: Ruby Raut's Incredible Story of Resilience

Nicky Elliott

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