Terry L. Fossum is a highly accomplished individual with a diverse background. He served as an officer in the United States Air Force, where he was the executive officer for a group of nuclear B-52 bombers during the Cold War, earning the title of Officer of the Year at Fairchild Air Force Base. Terry transitioned into marketing, ascending into the top 1% of his industry globally. He represented the Boy Scouts of America on a survival reality TV show on the Fox Network and won, became an award-winning actor, author, and TEDx speaker. His book, "The Oxcart Blueprint for Success," reached the #1 best-selling spot, and he is known for his impactful public speaking and coaching. 

Episode Summary:

Host Myrna Young sits down with guest Terry L. Fossum to unravel the secrets behind achieving your goals and why most people fail to reach them. Terry shares his groundbreaking "Oxcart Technique," a goal-setting methodology based on Nobel Prize-winning science, to help listeners understand how to harness both the fear of failure and the allure of success.

Terry breaks down how, at one of the lowest points in his life, he discovered the transformative power of combining positive visualization with negative visualization to motivate himself to achieve his goals. This method, consisting of creating a failure scenario, a detailed action plan,  making it applicable to various aspects of life, including business success, health maintenance, and relationship improvement.

Key Takeaways:

• Harnessing Emotion: Understand that emotion, not mere facts, is the main driver of actions toward achieving goals.
• Failure Scenario: Writing down and emotionally engaging with what failure looks like significantly boosts motivation.
• Success Scenario: Balancing the fear of failure with the vision of success creates a powerful motivational force.
• Daily Action Plan: Developing a fluid, achievable daily action plan is critical in moving from the fear of failure to the vision of success.
• Personalization: Ensure all steps are personalized and discussed with key stakeholders, like partners or family, to ensure mutual support and alignment.

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