From Product-Led to Sales-Assisted — Super Growth with Edward Ford
Update: 2022-02-02
Description
Some businesses rely on product-led growth alone to reach millions in annual sales. But just because letting your product lead the way is a successful strategy, it doesn’t mean all customers are happy to go down a self-service path to acquire a product.
In this episode, I interview Edward Ford, Director of Demand Generation at Supermetrics, about his role in helping the company transition from a product-led growth motion to a sales-assisted funnel.
Join us as we discuss:
- When and why to hire a sales team
- The difference between product-led growth and self-service
- Managing self-serve and sales-assisted funnels
- Free trials vs. freemium models
- Collaboration between marketing, sales, and customer service
- The future of marketing attribution measurement
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