A/B Testing for People Who Hate Numbers

Tools to Get in Front of Your Audience

The Invisible Load of Foster Parents in the Workplace

From Property to Personality: Turning Communities into Brands

How I’d Audit a Property Marketing Strategy in 30 Minutes Using ChatGPT

Solving Systemic Problems with Risk Mitigation Technology

The Tech Graveyard: Why So Many Pilots Die in Multifamily

Short-Term Strategy: Turning Major Events into Revenue for Multifamily

What I Didn't Expect in My First Year on the Vendor Side

Mentorship Isn’t a Perk—It’s a Retention Strategy

Obsessed with ROI? Here’s the ROI We’re Not Talking About

The AI Leasing Disconnect: Getting AI Tools to Talk in Multifamily

Why Lead Attribution in Multifamily Is Still Broken (And What To Do Instead)

Managing Your Tech Stack For Marketing At Scale

The Marketing Metrics We’re Obsessed With—But Shouldn’t Be

The Right Way to Use AI for Personalized Customer Experiences

Is Your AI Ethical? A Multifamily Guide to Responsible Tech

Beyond Compliance: Leveraging Training Tech to Build Culture and Retain Talent

Essential Skills for Multifamily Marketers in a Tech-Driven World

Automating Leasing for Military Families: Flexibility and Compliance