DiscoverWrite MedicineFrom Scattered to Specific: How a Niche Can Save Your Sanity (and Your Business)
From Scattered to Specific: How a Niche Can Save Your Sanity (and Your Business)

From Scattered to Specific: How a Niche Can Save Your Sanity (and Your Business)

Update: 2025-06-18
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Description

Are you a freelance CME writer juggling too many project types and wondering if it’s time to finally “niche down”?


In the world of continuing medical education (CME), clarity and focus aren’t just nice to have—they’re essential for sustainable business growth. If you’re feeling stretched thin, jumping between clients and therapeutic areas, this episode explores how finding a niche can reduce overwhelm, streamline your process, and even attract the kinds of clients who value what you do most. Here’s what you’ll gain from this episode:




  • A practical definition of what a niche is—and what it isn’t—so you can stop second-guessing yourself.




  • Examples of how different niches can emerge from your background, preferences, or even your favorite types of client relationships.




  • A step-by-step approach to experimenting your way into a niche, without the pressure to get it “perfect” from the start.





Tune in now to learn how niching can simplify your business, supercharge your marketing, and help you find work that truly energizes you.




LINKS


Grab the Niche Discovery Checklist


Signup for Summer Script Camp


If you are looking for ongoing CME content strategy tips, tools, and tactics, subscribe to the Write Medicine Insider newsletter.


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Mentioned in this episode:

Outcomes Architect Sprint

Want to finally master outcomes reports? Join my 4-Week Outcomes Reports Sprint and walk away with a polished, portfolio-ready sample plus templates, coaching, and lifetime tools. Spots are limited—sign up at [insert URL].

CMEpalooza

CMEpalooza Fall is a 1-day event scheduled for Wednesday, October 22, that will feature a series of sessions relevant across the CME/CE spectrum. Broadcasts will stream live on the LIVE page of this website and be available for viewing shortly after their conclusion on the Archive page. There is no charge to view or participate in any of these sessions.



This podcast uses the following third-party services for analysis:

Podtrac - https://analytics.podtrac.com/privacy-policy-gdrp
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From Scattered to Specific: How a Niche Can Save Your Sanity (and Your Business)

From Scattered to Specific: How a Niche Can Save Your Sanity (and Your Business)