Social media feeling like a full-time job with zero return? You’re not alone. In this episode, I sit down with social media strategist and founder of Taylored Marketing, Taylor Logue, to cut through the noise and talk about what’s actually working on social media in 2025.

We dive into the real, behind-the-scenes strategies that turn followers into customers—without the burnout or the fluff. Taylor shares how to stay ahead of trends, build a brand that connects, and create content that not only looks good but drives revenue.

Here’s what we cover:

• The biggest trends shaping social media right now (spoiler: real is in)
  
  
• Personal brands vs. business brands—do you need both?
  
  
• How to use short-form video to grow your brand (even if tech isn’t your thing)
  
  
• The key content pillars every business should be using
  
  
• The truth about paid ads—and when it's actually worth the investment
  
  
• Smart content repurposing tips to save time and boost reach
  
  
• Why buying followers is a trap (and what to do instead)
  
  

We also talk platforms—Facebook, Instagram, TikTok, LinkedIn, YouTube Shorts—and which ones are best for different types of businesses.

Book Drop: Taylor shares the book that sparked her personal growth journey and transformed how she shows up in business—The Alchemist by Paulo Coelho.

🎧 Whether you're just starting out or ready to scale, this episode is packed with golden nuggets to help you turn social media into a strategic, profitable part of your business.

Connect with Taylor: https://www.tayloredmarketing.io/