In this episode of 'Rooted Agritourism,' host Dr. Liz Fiedler Mergen speaks with Jenny Bredeken from Full Circle Farm. They discuss Jenny's entrepreneurial journey from Minnesota to Honolulu, exploring her passion for fermentation and sourdough bread that led to the creation of their farm and micro bakery. Jenny shares her experiences in reconnecting people with the origins of their food, the challenges of farming, and transitioning to wholesale markets. They also delve into the support of family legacy and the importance of local, fresh products. Tune in for an inspiring conversation about agritourism, rural entrepreneurship, and the power of following one's dreams despite the obstacles.

00:00 Introduction to Rooted Agritourism

00:24 Meet Jenny Bredeken from Full Circle Farm

01:24 The Origin Story of Full Circle Farm

01:49 From Hawaii to Minnesota: A Journey of Passion

05:29 The Birth of a Sourdough Business

07:28 Challenges and Triumphs in Agritourism

09:43 Building a Sustainable Future

16:56 The Realities of Farming

22:00 Current Offerings and Future Plans

23:06 The Importance of Fresh Milled Flour

23:50 Nutritional and Flavor Benefits of Fresh Flour

24:45 Storing and Prioritizing Freshness

26:06 The Value of Buying Local

27:06 Pricing Strategies for Artisan Bread

29:29 Challenges and Lessons in Wholesale

33:16 Balancing Passion and Practicality

35:21 Future Plans for the Farm

37:59 Rapid Fire Questions and Closing Thoughts

Podcast Website: https://www.sunnymarymeadowcoaching.com/rootedagritourism

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Business Coaching: https://www.sunnymarymeadowcoaching.com/

Farm Website: www.sunnymarymeadow.com

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Farm Instagram: https://www.instagram.com/sunnymarymeadow/

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