Join us as we sit down with Alex, the CEO and and Co-Founder of ‪@BrakeFree‬ This is a motorcycle helmet brake light that caught the attention of the Sharks on national television. In this episode, we explore the journey from a promising idea to a life-saving reality that's changing how riders stay visible on the road. Alex shares the challenges of developing wireless smart technology, the high-pressure experience of pitching on Shark Tank, and how rider feedback has shaped his mission to make every motorcycle journey safer. Discover the inspiring story behind the product that's quickly becoming essential gear for motorcyclists everywhere.

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