From Short Term Plan to Celebrating Ten Years In Business: Carrie Elizabeth's Heart-Led Founder Journey
Update: 2025-01-13
Description
Even when the plan is just to match your previous salary - amazing things can happen! In this episode I speak to Carrie Brice, the founder of Carrie Elizabeth Jewellery, about her journey from being a buyer for high street retailers to establishing her own demi-fine jewellery brand. Carrie shares her experiences growing up in a family of entrepreneurs, the influence of her parents' work ethic, and the challenges and triumphs in founding and growing her business. We discuss how she funded her first collection, the importance of knowing your USP, and how she maintains a meaningful connection with her customers. Carrie also reveals how motherhood has affected her approach to business and her plans for celebrating the brand's upcoming 10-year anniversary. This episode is a deep dive into how passion, authenticity, and a willingness to learn and adapt can lead to business success from a heart-led founder who started with one clear, short-term goal, and grew from there.
Find Carrie Elizabeth on Instagram here
Shop Carrie Elizabeth here
Don't forget to join the conversation with me on Instagram here
Doors to The Wilder Collective open again for 10 days only on Wednesday 15th Jan, apply here.
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This episode is supported by my amazing new partners The SHE Collective - a women’s wellness app, designed to help you feel Strong, Happy and Empowered – SHE
As a member of their community I can tell you that their approach works for busy mid-life women. Balancing five core collectives - exercise, nutrition, mindset, nervous system and community – the SHE builds women from the inside out - no more short-term fixes and BS diets, but sustainable wellness, forever.
The app features 500 on-demand workouts from 10-30 minutes to do in the comfort and convenience of your own home. Backed by nutritional and mindset advice, and supported by Whatsapp groups to keeo you on track, it's a fantastic way to get on top of your fitness in a way that works for you.
Use code WILDER30 for 30% off your first month and join the movement HERE.
You won't regret it!
As a member of their community I can tell you that their approach works for busy mid-life women. Balancing five core collectives - exercise, nutrition, mindset, nervous system and community – the SHE builds women from the inside out - no more short-term fixes and BS diets, but sustainable wellness, forever.
The app features 500 on-demand workouts from 10-30 minutes to do in the comfort and convenience of your own home. Backed by nutritional and mindset advice, and supported by Whatsapp groups to keeo you on track, it's a fantastic way to get on top of your fitness in a way that works for you.
Use code WILDER30 for 30% off your first month and join the movement HERE.
You won't regret it!
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Episode Highlights
00:00 Introduction and Sponsor Message
01:40 Guest Introduction: Carrie Brice
02:44 Carrie's early influences and family background
05:47 School and early areer aspirations
08:20 University and early areer
11:07 Transition to jewellery and founding Carrie Elizabeth
17:10 Challenges and successes in building the brand
26:03 Heartfelt customer stories
27:14 The journey of business growth
27:56 Navigating challenges and scaling
30:08 Collaborations and influencer partnerships
33:05 Balancing creativity and business
36:28 Motherhood and business leadership
39:40 Celebrating 10 years of success
44:26 Advice and reflections
48:14 Authenticity and kindness in business
50:41 Conclusion and farewell
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