From Sketch to “I Do”: The Founder Playbook with Kelly Faetanini
Update: 2025-09-22
Description
This week on Call Your Publicist, bridal designer and founder Kelly Faetanini shares how she sold her first gown at 19, became one of the youngest designers to show at New York Bridal Fashion Week, and built a brand brides ask for by name.
We get into the founder mindset behind the beauty: blocking true “design days,” shifting from fear to flow, and building customer-obsessed systems. Kelly breaks down smart pivots too, from launching QR code product intel for retail stylists during COVID to bringing production in-house to navigate tariffs and raise quality.
If you lead brand and need to balance storytelling with operations, this conversation is a clear playbook.
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