In this powerful episode of Pre-Zero Sports Talk, host Sid Bensalah sits down with Arif Mirza, a venture capitalist, fitness entrepreneur, and global sports event organizer. Arif’s journey is nothing short of inspiring—starting from a personal fitness transformation that led to a passion for empowering others through sports.

Arif shares his experience of how fitness saved his life and how this personal journey led him to create Dubai’s largest fitness expo and support emerging athletes, especially in Pakistan. He discusses the importance of providing opportunities to young athletes, his mission to break down barriers for Pakistan's Olympic hopefuls, and how Arshad Nadeem’s historic gold medal at the Paris 2024 Olympics has sparked new hope for sports in Pakistan.

We explore the critical role of sustainability in sports event planning and how Arif’s innovative approach minimizes environmental impact at large-scale events. This episode is packed with insights on fitness, community building, and real change-making, no greenwashing, just straight talk.

Tune in to hear how Arif’s vision transforms lives, inspires athletes, and sets new standards for sports events worldwide.

Key Takeaways:

• Arif’s transformation through fitness and its impact on his career.
• The challenges and rewards of organizing major fitness expos.
• His commitment to supporting Pakistani athletes for the 2028 Olympics.
• The importance of sustainability in sports event management.
• The influence of Arshad Nadeem’s Olympic victory on future generations.

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