From The Archives: Brian Kurtz - Great Minds Drink Alike With Robin Robins
Description
Brian Kurtz has been a serial direct marketer for almost 40 years and never met a medium he didn't like...and while he's had much success, he also must admit that trying to sell subscriptions and books on the back of ATM receipts and under yogurt lids was only "a good idea at the time..."
He believes that marketing isn’t everything--it’s the only thing.
For nearly 40 years he has followed a specific set of direct marketing principles that helped build an iconic publishing company to $150 million at its height; and those same principles are currently helping him apply all he has learned and done to everything that is state-of-the-art in marketing today.
He is forever committed to teaching these timeless fundamentals to the next generation of great direct response marketers.
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