From Titanic to Turnaround: How Foxtel Rewrote Its Future
Update: 2025-12-15
Description
Today on Strategy Bites, I’m joined by William Loh, Executive Director of Strategy at Foxtel.
Foxtel has pulled off one of the most impressive transformation stories in Australian media over the past decade.
William has been there for the entire journey, starting as a commercial analyst and rising through the ranks to lead the group’s strategy.
We dig into:
- what it was really like inside Foxtel when many saw it as the Titanic heading for the iceberg
- the bold strategic decisions that changed the company’s future
- how the team shifted from survival mode to genuine innovation
- William’s views on loyalty, leadership and building a long-term strategy career
It’s a brilliant conversation with someone who’s lived a transformation most strategists only read about.
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