What does success look like when you’ve been in beauty for 22+ years...and still love it?

In this episode, Samara and Jen sit down with Taryn from Brow Substance to unpack reinvention, pricing with confidence, and building a business that serves your life (not the other way around).

From Yellow Pages days to TikTok, from home studio to shared clinic space, Taryn shares the mindset and money shifts that kept her passionate and profitable. Expect straight talk on bottom dollar vs profit, charging without guilt, posting availabilities (yes, you should), and designing a business around motherhood, sport schedules, and real life.

You’ll learn:

• How to price without guilt (and why “bottom dollar” is not the goal)
• The reinvention mindset: niching, un-niching, and staying relevant
• Posting availabilities without looking “quiet” (and why it works)
• Spreadsheets, tax, and paying yourself first (hello, bonuses)
• Superannuation for women in business and why future you needs it
• Choosing growth or simplicity: ego vs the life you actually want

This one’s practical, honest, and wildly freeing.

Timestamps

00:00 Episode Summary

03:11 Guest Introduction: Taryn from Brow Substance

04:03 Taryn's Journey in the Beauty Industry

04:59 Adapting to Industry Changes

05:50 Social Media Evolution

10:35 Financial Realities and Business Strategies

13:21 Personal Growth and Business Insights

15:49 The Importance of Continuous Learning

33:27 Setting Financial Goals and Bonuses

35:29 Weekly Planning and Assessments

36:01 Content Creation and Marketing Strategies

36:38 Importance of Goals and Motivation

41:17 Debate on Posting Availabilities

47:28 Balancing Business and Personal Life

48:48 Evaluating Business Decisions

01:04:15 Financial Planning and Superannuation

01:06:24 Conclusion and Reflections

Mentioned in this episode:

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