Evan Montero is co-founder of the 100-million-dollar e-commerce juggernaut DIY Blinds, the fastest-growing window retailer in the country. He shares the business strategy that has them not just taking part but taking over the blind industry.

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CHAPTERS:

00:00:00 Ben's broken tooth and the dodgy dentist

00:02:35 Ben drinking more water and less red bull

00:04:30 Supermarket and retail discounts

00:05:51 Evan Montero, co-founder of DIY blinds

00:08:37 Prior roles and transition to the blinds industry, and start-ups

00:10:18 How do you do online blinds as a side hustle?

00:10:55 Push on quality products

00:11:25 What made you choose the name DIY blinds?

00:12:06 Business strategy and success - digital disruption

00:13:15 What was the process as a side hustle?

00:14:58 Focus on the problem, and solving customer problems

00:16:00 COVID growth and buyer behaviour continued growth for DIY

00:16:29 Difference between brick-and-mortar and online sales

00:17:53 Strategy with social media influencers

00:19:25 Relationship between Evan, Dan and The Block

00:20:13 Did the strategy change over time and the DIY Blinds name

00:21:53 Why didn't the brick and mortars have the same idea?

00:23:29 Taking the jump to leave the job, and work-life balance.

00:27:44 Getting to a $100 million valuation and $44 million revenue

00:30:25 Doing the work and doing it well, vs chasing revenue

00:31:45 Transition once receiving funding and future roadmaps

00:32:43 What are the competitors doing?

00:34:15 The market was due for disruption

00:35:15 The DIY Blinds website and digital presence/UX testing

00:36:23 The Australian business growth fund and investors

00:39:35 What's the plan for the future

00:40:55 Is Australia too small?

00:42:50 The journey and passion for the business

00:44:50 Bye to Dan

00:45:13 For someone starting a business, what should they focus on?

00:49:01 Evan's opinion on Little Fish

00:52:43 Connecting the dots, combining passion with talent

00:53:35 What happened to the rates comparision business?

00:55:40 Final thoughts and advice

1:00:00 Core values - caring deeply, and good decisions

1:02:22 Thanks and goodbye

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