DiscoverJust Grow With It with Natalie BarbuFrom full-time influencer to founder of a multimillion dollar tech company
From full-time influencer to founder of a multimillion dollar tech company

From full-time influencer to founder of a multimillion dollar tech company

Update: 2025-09-24
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Welcome to the first episode of Let's Grow with It!


I went from being a full-time influencer to building a profitable, multi-million dollar SaaS company in under a year — but it didn’t start that way. In this first episode of Just Grow With It, I’m walking you through the full story of how I turned an idea into a real business. From creating content in high school, to launching a failed product, to raising VC funding and relaunching with clarity — this is the real, unfiltered version of the journey.If you’re a founder, creator, or someone sitting on an idea, this one’s for you.




We’ll cover the lessons I learned about finding cofounders, making your first hire, building the wrong thing, pivoting quickly, and why being naive might actually be your biggest advantage.This episode is here to break down the growing pains of entrepreneurship — and how sometimes, you just need to grow with it.




00:00 - Introduction and Overview


02:39 - Journey from Influencer to Entrepreneur


03:53 - Squarespace


05:21 - My Early Business Ventures


07:38 - Transition to Full-Time Influencer


09:40 - Starting My Social Media Agency


11:22 - Birth of Rella


17:29 - Building the Team and Raising Capital


20:42 - Pivoting to Rella 2.0


24:38 - Closing Thoughts




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From full-time influencer to founder of a multimillion dollar tech company

From full-time influencer to founder of a multimillion dollar tech company

Natalie Barbu