Lisanne Vera, VP of Growth at KashKick, joins Taylor Lobdell to talk about the incentives economy, a marketplace where leisure becomes an asset. From her early affiliate-marketing roots to leading growth at one of the fastest-growing rewards apps, Lisanne unpacks how KashKick designs offers that respect user time, prevent bait-and-switch dynamics, and build long-term trust. She discusses how micro-earnings sustain engagement, why transparency matters more than flashy payouts, and why being relentlessly user-focused, even at the cost of short-term ROAS, can drive the strongest growth stories in mobile today.

Key Topics and Questions

• Monetizing leisure time as engagement, how to align offers with user habits.
• Micro vs. large payouts: why early small rewards matter more for retention.
• Identifying drop-off, how can you spot value mismatches at first action, not D7.
• Trust and expectation: showing average, attainable outcomes, not edge cases.
• Marketplace curation to add only offers users already want, not random buys.
• User and advertiser transparency for clear education, ratings, and funnel data.
• Which social platforms are delivering the most reliable new users?
• How to design for seasoned rewards users versus newcomers.
• What steps help marketers adapt when retargeting and paid attribution get harder?
• Why value energy and attitude over traditional credentials when building a team?
• Which user-focused investments have delivered the clearest returns in long-term retention or brand strength?

Timestamps

• (0:00 ) – Intro and Lisanne’s background in affiliate marketing
• (2:04 ) – What KashKick is and how the marketplace works
• (2:21 ) – Treating leisure time as a market asset
• (3:00 ) – User-first campaign design and offer selection
• (3:37 ) – Why genuine interest matters more than payout size
• (5:29 ) – Designing offers that respect user time
• (5:48 ) – How micro-rewards sustain engagement
• (7:04 ) – Balancing small wins with big payout motivation
• (8:01 ) – Measuring engagement versus pure volume
• (8:58 ) – How KashKick incentivizes fintech and charity actions
• (11:12 ) – Building trust through transparency and education
• (13:03 ) – Giving partners visibility and fraud prevention
• (14:09 ) – Why affiliates and content creators still work
• (15:40 ) – Push, email, and the next wave of engagement
• (16:35 ) – Playing the long game with user-first growth
• (18:09 ) – What Lisanne looks for in new hires
• (19:00 ) – Advice for junior marketers
• (22:16 ) – Ocala travel tips and hidden springs

Selected quotes

• (3:45 ) – “If the user isn’t genuinely interested, no incentive will change that. You can offer six hundred dollars, but if it’s not relevant, they won’t do it.”
• (5:48 ) – “We give people rewards along the way, micro-earnings that make their time feel valued. Small wins keep users engaged.”
• (11:44 ) – “We tell users exactly how tracking works and why we need it. Transparency builds trust, and that’s what keeps them coming back.”

Mentioned in this episode

• Lisanne Vera on Linkedin
• KashKick app