From risk-averse lawyer to 150K views – How Heikki Lindroos built his personal brand in a conservative industry
Description
Guest: Heikki Lindroos, Technology Lawyer & Partner @ Byro
What happens when a risk-averse lawyer decides to start posting personal stories on LinkedIn?
You break through in an industry where nobody else is doing it. In this episode of Haamucast, Edward sits down with Heikki Lindroos, a technology lawyer who went from obsessing over disclaimers to getting 150,000 views on a single post about work-life balance – proving that being authentic beats being perfect every time.
You'll hear:
👻 How Heikki and his co-founders built 3,000 connections each before launching their law firm (by adding 160 strangers daily)
👻 Why lawyers are naturally risk-averse about posting – and the mindset shift from "this is legal advice" to "this is just sharing insights"
👻 The Harvey Specter comparison post that went viral and brought 150+ new connections from total strangers
👻 Why posting about half-marathons and work-life balance gets more traction than pure legal content
👻 How being the only active lawyer on LinkedIn in your space creates a massive blue ocean opportunity
Bonus: Heikki reveals the lawyer's dilemma – spending hours perfecting a two-second video edit because "it needs to be as accurate as possible" – and how letting go of that perfectionism unlocked everything.
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