Unapologetically Authentic: How Monika Liikamaa Uses LinkedIn to Drive Positive Change Beyond Business
Description
Guest: Monika Liikamaa, Co-founder & Co-CEO @ Enfuce
What happens when you stop worrying about clicks and start focusing on the change you want to see in the world? You find your authentic voice.
In this episode of Haamucast, Edward sits down with Monika Liikamaa, whose unfiltered approach to LinkedIn has turned her personal platform into a catalyst for meaningful conversations about climate action, fighting financial crime, and uplifting women in tech.
You'll hear:
👻 Why Monika's posts come from genuine frustration with injustice rather than a strategic content plan ("For fuck's sake, let's open the discussion on this")
👻 How she balances Enfuce's business content with her mission to amplify positive voices in a world obsessed with negative news
👻 The power of writing your own obituary instead of polishing your CV – and how it shapes the legacy you want to leave
👻 Why her sauna sessions at the cottage often lead to Sunday reflection posts (and why she has zero system for tracking performance)
👻 How she and her co-CEO complement each other perfectly – with Monika writing on LinkedIn while her partner hosts a podcast
Bonus: Monika shares her unapologetic approach to critics: "I'm 50, I really don't give a shit... If you don't like reading what I write, then don't. Either tune in or tune out – I really don't care."
United States
