In today's digital age, social media has revolutionized the way we communicate and conduct business. For student-athletes, social media branding is a powerful tool that can make a significant impact on their career and earning potential. By leveraging social media platforms, student-athletes can create a strong personal brand that resonates with their audience, leading to lucrative sponsorships and endorsement deals. In this rapidly evolving landscape, student-athletes must understand the importance of social media branding and how it can be leveraged to drive success both on and off the field.

Joy Harris shares from her wealth of knowledge, her insights into scaling, branding, and funding as it relates to student-athletes.

In this episode, we discuss the following:

The influence of scaling in the business aspect of athletics.

Some tips on how to build your brand as an athlete on social media.

Utilizing affiliate marketing to get your first brand view.

Funding avenues for student-athletes.