Jason Smith is the Owner and CEO of Spotlight Social Advertising, LLC, a company specializing in creating high-converting social media campaigns on platforms like Facebook and Instagram. Founded in 2016, the agency has grown to manage robust campaigns across various social media platforms, primarily focusing on e-commerce clients. Prior to his venture into digital marketing, Jason served as a Los Angeles police officer for 13 years.

In this episode…

When the stakes are life and death, every decision counts, and every detail matters. What happens when someone with that kind of high-pressure training takes on the world of digital marketing? Can lessons from the streets translate into results in the boardroom?

According to Jason Smith, a former law enforcement officer with extensive experience navigating the high-stress environments of Los Angeles, the answer is yes. He highlights that the skills developed on the job — like staying calm under pressure, attention to detail, and resilience — have been critical in building a successful marketing agency. That mindset has allowed him to create systems that consistently deliver strong results for clients. Jason also emphasizes the importance of teamwork and customer perspective, noting that his agency meticulously tests every version of ad creative rather than relying solely on platform algorithms.

In this episode of Truth About Social Ads, Jason Smith, Owner and CEO of Spotlight Social Advertising, is interviewed by Chad Franzen of Rise25 to talk about his journey from police officer to digital marketing expert. He shares how a near-death experience pushed him toward a new career, the moment he realized Facebook ads could be life-changing, and why his manual testing process gives clients an edge. Jason also provides insights into building trust with clients and the power of community.